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Alo Agua Kombucha
Branding
Project Type
Personal Project
My Role
Brand Design
Lettering
Prototyping
Photography
Tools
Adobe Creative Suite
DSR Camera
Duration
6 months
Behind the Brief
Alo Agua is the visual strategy for a commercial kombucha.
The fictitious brand references a common Spanish idiom meaning "to mess up and carry on"—the literal translation meaning "garlic and water."
The punchy wordplay, imperfect lettering, and light color scheme cater to a primary target audience: young adults and health-driven people craving the next probiotic, wellness-conscious beverage.
Process
